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In order to safeguard our partners, Digital Turbine has developed Advertiser Content Guidelines which must be adhered to in order to provide our users with the best possible user experience.
The following guidelines must be met in order to be approved by
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for delivery.
2.1 Prohibited Content
Adult Oriented Content
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Terms and Conditions and Privacy Policy shall be accessible within the application and match what is currently available on the Google Play store.
All applications must be rated following CTIA and/or ESRB standard content ratings guidelines. The application must be appropriately rated based upon the content of the application.
All applications must be COPPA Compliant. More information can be found here: https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule
Applications are not permitted to access any users contact list for the purposes of direct marketing or other any other activity without the user’s prior permission.
All applications must notify users of any required device permissions and require the user to allow or grant capabilities
All application permission capabilities must also match what is listed in the Google Play store.
All applications including free applications must have implemented Google Play License Check which automatically checks for any updates when the application is opened. If there is an updated application version, the user must be notified of the available update and ask for permission to install the update or to dismiss and allow application usage.
All applications must be under 100MB in size
All applications submitted must also have a customer support contact for Digital Turbine, our partners or end users to contact in case of questions
Downloadable Document
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