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- Digital Turbine displays the advertiser’s product within a mobile web page or in-application
- An end user clicks on the advertisement
- The end user is directed to Digital Turbine’s proxy server
- The Digital Turbine proxy server records the click
- A dynamic referrer ID is generated for the click and applied to the DSP click URL.
- The end user is directed to the DSP server where the click is recorded.
- The DSP applies the Digital Turbine Click ID in the URL to the appropriate market URL and redirects the end user to the Google Play or iTunes product details page for the advertiser’s application to fulfill the download
- The end user installs the application
- The advertiser’s application sends the install notification to its tracking servers
- The advertiser’s tracking server sends the install notification
- HTTP 200 response is received from Digital Turbine Install Event URL
Gotchas
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- App not updated in Google Play
- Digital Turbine Click ID is case sensitive
- Redirecting to http://play.google.com instead of market://
- Incorrect package name provided to Digital Turbine