Advertiser Content Guidelines
1. Introduction
Digital Turbine works at the convergence of media and mobile communications, delivering end-to-end products and solutions for mobile operators, device OEMs and other third parties to enable them to effectively monetize mobile content.
Ignite is a dynamic preload platform powering mobile operators and device OEM’s to seamlessly manage applications installed during first activation and over the life of the device. Ignite has driven over 40 million app installs with the world’s leading mobile operators. Some of the current companies using Ignite include Verizon Wireless, Vodafone, Deutsche Telekom and many others around the globe.
In order to safeguard our partners, Digital Turbine has developed Advertiser Content Guidelines which must be adhered to in order to provide our users with the best possible user experience.
The following guidelines must be met in order to be approved by for delivery.
2.1 Prohibited Content
Adult Oriented Content
Digital Turbine does not allow any applications that contain or promote sexually explicit content, such as pornography or adult services. The following items will not be allowed.
Offline adult entertainment
Adult merchandise
International bride services
Images containing exposed skin and nudity
Promote sexually explicit content
Promote escort services or other services that may be interpreted as providing sexual acts in exchange for compensation
Content that depicts, describes or encourages bestiality
Violence
Digital Turbine does not allow applications that depict or facilitate violence or other dangerous activities. The following items will not be allowed
Graphic representations or descriptions of realistic violence or violent threats to any person or animal.
Terrorist groups documenting attacks
Instructions for engaging in violent activities including weapon or bomb making
Gambling Related Content
Digital Turbine does not allow applications that promote services that facilitate online gambling, online casinos, sports betting, lotteries or games of skill that offer prizes or cash or other value. The following items will not be allowed.
Applications that allow a user to bet or wager in order to earn real money.
Applications that redirect any users to a gambling or betting website where users can wager to earn real money
Any offline or online gambling or promotion of gambling related information
Games or applications played for any prizes
Illegal Activities
Digital Turbine does not allow any applications that encourage, facilitate or promote illegal activities. The following items will not be allowed.
Facilitating the sale or purchase of illegal drugs or prescription drugs without a prescription
Instructions for growing or manufacturing illegal drugs
Depicting or encouraging the use or sale of drugs, alcohol or tobacco by minors
2.2 Impersonation and Intellectual Property
Digital Turbine does not allow applications from developers that impersonate other brands or entities. This includes titles, logos or names used in a manner that may be misleading to users. Digital Turbine does not allow applications that induce or encourage copyright infringement. This includes streaming media applications that allows users to download or copy copyrighted content without authorization.
2.3 Deceptive Behaviour
Digital Turbine requires all applications to accurately disclose their functionality and should perform as expected by the user. Applications must not try to mimic or mirror device alerts or functionality from the operating system or other applications. Any changes to the device settings must be made with the user’s acceptance and knowledge. Any changes to the device settings by an application must also be reversible by the user.
Digital Turbine does not allow any applications or in-application advertisements that interfere with system or device functionality. Any application notifications must be specific to the application and not for any other purposes.
Digital Turbine does not allow any applications that make changes to the device settings, system, browser settings, bookmarks, icons, widgets or other applications without first obtaining the users consent.
Digital Turbine does not allow any applications that spam users. Spam is defined as any unsolicited messages or notifications that are duplicative and of lower quality. All applications must not send an SMS, email or other message on behave of the user without first obtaining consent of the message and the intended recipients.
2.4 Privacy and Security
User Data
Digital Turbine requires that all applications be transparent in the collection of data about a user, the user’s use of applications as well as the device. All applications must disclose the specific data that is collected, the intended us of the data and any other sharing of the data. The use of the data must match the description of the disclosure.
If the application handles personal or sensitive user data such as financial or payment information, phonebook or contact data then your application must have a privacy policy along with in-disclosures the use and sharing of the information. The transmission of any personal or sensitive data must be done over a secured HTTPS connection.
Device and Network Abuse
Digital Turbine does not allow any applications that interferes with, disrupts, damages or access in an unauthorized manner. This includes any disruptive behaviour to other devices, services or other applications on the device. The following will not be allowed.
Apps that block or interfere with the functionality of other applications
Applications that facilitate or give instructions on how to hack any services, devices, software or security protections
Applications that access or use any API that causes device or network abuse
Malicious Behaviour
Digital Turbine does not allow applications that secretly monitor, steal data or are otherwise malicious in behaviour. The following items or behaviour will not be allowed.
Any viruses, Trojan horses, malware, spyware of other malicious software.
Applications that link to of facilitate the distribution or installation of any malicious software
Applications that steal a user’s information such as usernames or passwords or mimics other applications to trick users into disclosing personal information
Applications that install other applications on a device without the user’s consent
Applications designed to secretly collect device or other usage data as referenced above
2.5 In – App Advertising Guidelines
Digital Turbine Media works very closely with our carrier partners to ensure that applications being offered to their subscribers have the best possible user experience. Many applications these days offer in app advertisements in the form of banner and interstitial ad units. In order to preserve the overall user experience and application quality, we require that industry approved guidelines must be followed. Please reference the below documentation for best practices when integrating display advertisements within your application and before submitting for approval from DT Media. Please pay particular attention to the sections of disallowed practices. Applications will be rejected if they demonstrate any of these behaviours.
Banner Guidelines
Interstitial Guidelines
In addition to the above guidelines, DT Media has additional requirements which must be met.
Banner advertisements must only be served while the user is actively engaged in the application. Applications that continue to run in the background after a user exists must not display advertisements that interfere or interrupts any other activities with the device.
This applies to devices that may be in a standby, sleep or lock mode.
Any updated applications will require to be recertified to ensure compliance with the above guidelines.
Any application that is found to be in violation of the best practices will immediately be removed from our carrier catalog.
2.6 Other Guidelines
Digital Turbine has additional guidelines that must be adhered to in order for your application to be distributed. These are both technical and general business guidelines which must be followed.
Terms and Conditions and Privacy Policy shall be accessible within the application and match what is currently available on the Google Play store.
All applications must be rated following CTIA and/or ESRB standard content ratings guidelines. The application must be appropriately rated based upon the content of the application.
Applications are not permitted to access any users contact list for the purposes of direct marketing or other any other activity without the user’s prior permission.
All applications must notify users of any required device permissions and require the user to allow or grant capabilities
All application permission capabilities must also match what is listed in the Google Play store.
All applications including free applications must have implemented Google Play License Check which automatically checks for any updates when the application is opened. If there is an updated application version, the user must be notified of the available update and ask for permission to install the update or to dismiss and allow application usage.
All applications must be under 100MB in size
All applications submitted must also have a customer support contact for Digital Turbine, our partners or end users to contact in case of questions
Downloadable Document
